While product teams can generate and hypothesize product ideas in silos, most of those ideas rarely succeed. Successful product ideas require consistent and detailed interaction with customers and analysis of their behavior. Customer interviews, empathizing by living their lives, and rigorous behavior analysis are required for effective idea generation. — During product discovery, product teams need to employ methods that generate ideas that are the most likely to help solve their business problems and minimize risks, and when the team interacts directly and frequently with real users and customers, then finding sufficient quantity and quality of ideas should not be…