PRODUCT MANAGEMENT

An insight-driven and well-thought-out product strategy plan can drive an industry into the adoption of a hidden need. Watch the following report by CNBC on how Apple forced a change in the smartphone industry by getting rid of the headphone jack.

The Rise And Fall Of The Headphone Jack — by CNBC — the headphone jack has a long legacy in the audio world. So when Apple decided to exclude it from the iPhone 7, consumers were up in arms. In the years since Samsung has been a champion for those who still wanted the headphone jack Samsung even went so far as to run a headphone jack commercial mocking Apple. But with the release of the Galaxy Note 10, it too has forgotten the decades-old technology. Did Samsung prove Apple right by killing the headphone jack?


MARKETING FOUNDATIONS

Build the fundamentals including the team, processes, and analytics, identify the opportunities through self-declared, deductive, and inductive approaches, prioritize the efforts as there will be limited bandwidth in dealing with all the projects you may have in mind

Personalization is a popular topic in marketing and knowing the techniques for creating a professional personalization program will make a huge difference in marketing results, as sometimes it works and sometimes it just doesn’t. The goal of personalized marketing is to help improve conversion rates through customer segmentation rather than dealing with averages.

Furthermore, personalized marketing helps build and enhance efforts around customer differences. …


MARKETING STRATEGY

Defining, managing, and succeeding with Customer Success teams and building a culture that is committed to maximizing the lifetime value of the customer

A customer can become extremely unhappy when he/she is struggling to get value out of a product they’ve paid for and the organization that sold it doesn’t seem to care. In moments such as this, customer success can make a huge difference.

Nearly every software organization, subscription businesses such as Netflix and Amazon, and many companies in other industries have or are building a customer success team. Customer success should be used by organizations that desire long-term customer relationships to maximize their customers’ lifetime value. …


MARKETING STRATEGY

A well-designed customer strategy needs to deliver on customer excellence. Customer excellence is built upon converting customers to promoters, maximizing the customer lifetime value, the level of customer loyalty, and retention rates

Many very well-intentioned business leaders deeply believe that they put customers first in mind when creating value, however, research shows that while 80% of the executives believe they deliver an exceptional and differentiated experience to their customers, only 8% of the customers think that they did so.

This a huge gap in the perceptions of the sides (i.e. demand and supply of the value proposition), and there are several reasons to explain it:


LEADERSHIP AND MANAGEMENT

The CoS lead the CEO’s office. This is a quick summary of the CoS’s roles, responsibilities, and required skill sets and what it takes to be a successful one…

While traditionally the Chief of Staff sounded more of a political role such as that in the White House, today, it is becoming common in the corporate world. For example, in the startup and corporate technology sector, based on the number of hirings in the US, the Chief of Staff role has increased in double digits in recent years.

Photo by Aron Visuals on Unsplash

Who is a Chief of Staff?

The core responsibilities of the Chief of Staff

It’s not easy answering the question of what a Chief of Staff (CoS) does, because they’re all so different. But in short, a CoS is someone who plays an operational and strategic role to help the CEO, the executive team, and…


MARKETING AND STRATEGY

By understanding lost customers, establishing communication patterns, and setting up reactivation campaigns

It’s tough to see a customer go when you’ve made the first or even the second sale considering the amount of time, energy, and money you spent to acquire him/her. In accounting terms, aside from capital expenditures, building, and employee costs, the single most expensive thing a business will ever do is acquire a new customer. But in reality, every business will lose customers. However, it’s also a lot easier to win back a lost customer than it is to seek out a brand new one.

Photo by Ozark Drones on Unsplash

Understanding the customer

Knowing when a customer is lost

A difficult question to answer is knowing when…


MARKETING AND STRATEGY

Customer acquisition is the single most expensive activity a business will ever do. Therefore, it makes sense to ensure customer loyalty through an optimized loyalty loop that enhances the customer experience and satisfaction levels — the emotional levers — and creates incentives through well-designed loyalty based reward programs — the financial levers

While many businesses are complaining about customer loyalty, others have learned how to engage their customers and keep them coming for repeat purchases, and because acquiring a customer is the single most expensive thing every company will ever do, it’s important to foster customer loyalty.

Loyalty is a feeling and emotional bond that customers have towards brands and businesses and it's our efforts that create this feeling within them. Without deploying effective loyalty strategies either accidentally or purposefully, you cannot build customer loyalty. Loyal customers are often not swayed by pricing and they’re not swayed by a sudden mishap or…


STARTUP, VENTURE CAPITAL, AND ENTREPRENEURSHIP

An 11 pillar guide to discovering a startup idea, bringing it to life, managing it, raising capital, and potentially exiting as a unicorn

This piece of writing is ‘Work In Progress’ and will remain as such for now. I would appreciate your feedback and inputs. Wherever you think there is content to be added or updated, or corrected, just leave a comment and I’ll get back to you. The goal is to build an entrepreneur-based manual here for all to use or refer to. Thank you.

11 pillars to managing a venture capital-backed startup

Pillar 1: Finding and validating a startup idea

1.A. Startup: a definition

While there are different interpretations as to what a startup truly is, there are three common determinants among all available definitions. In essence, a startup is a company that is:


MARKETING AND ANALYTICS

Understand the fundamentals, have a strategy built on revenue growth and customer focus, utilize analytics and automate operations, and be targeted and agile in your execution.

Often, acquiring new customers or stimulating immediate sales is appealing, while keeping that customer is an afterthought. However, because acquiring a customer is almost always the single most expensive action a business takes, and because a customer is the most important asset a business has where every customer represents future value for a business, it’s crucial to retain customers and build long-lasting relationships.

The term customer loyalty should not imply that it’s up to the customer to be loyal to your business or that when a customer or client stops doing business with you, it’s because they’re disloyal. But in…


Summary of book

by Amy Morin

Amy Morin, the author of the book, was 23 when she was with her mother at a basketball game laughing and enjoying life; but 24 hours later her mother suddenly died from a brain aneurysm. Three years after her mother’s death, her husband suddenly died of a heart attack. Amy was in a dark place but because she was a trained psychotherapist, to stop herself from falling into a deep dark depression and get back on her feet, she reminded herself of the 13 things that mentally strong people DON’T do. …

Nima Torabi

Student of today, yesterday, and tomorrow: http://bit.ly/2TNZp6u

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