MARKETING AND ANALYTICS

Understand the fundamentals, have a strategy built on revenue growth and customer focus, utilize analytics and automate operations, be targeted and agile in your execution.

Often, acquiring new customers or stimulating immediate sales is appealing, while keeping that customer is an afterthought. However, because acquiring a customer is almost always the single most expensive action a business takes, and because a customer is the most important asset a business has where every customer represents future value for a business, it’s crucial to retain customers and build long-lasting relationships.

The term customer loyalty should not imply that it’s up to the customer to be loyal to your business or that when a customer or client stops doing business with you, it’s because they’re disloyal. But in…


Summary of book

by Amy Morin

Amy Morin, the author of the book, was 23 when she was with her mother at a basketball game laughing and enjoying life; but 24 hours later her mother suddenly died from a brain aneurysm. Three years after her mother’s death, her husband suddenly died of a heart attack. Amy was in a dark place but because she was a trained psychotherapist, to stop herself from falling into a deep dark depression and get back on her feet, she reminded herself of the 13 things that mentally strong people DON’T do. …


A good family business, is one that finds the right balance between its ownership power, and the logic of operating and scaling a successful business, with a sprinkle of human emotion to guide the company with its identity into the future.

Some of the world’s most successful and longest-running businesses are family businesses, but adding family dynamics to a business corporation can present its unique challenges. There are a variety of opportunities and downfalls that come with succeeding in a family business, whether as an owner or an employee.

The world’s richest family just got $11 billion riche | CNBC

The general atmosphere

A family business is a company that is legally owned by two or more family members. In other words, a family business is unlike a public company such as Apple, which is mostly owned by institutions and can be bought and sold in thousands of shares a day. With a family business…


STRATEGIC PARTNERSHIPS

Designing, building, configuring, fine-tuning, and managing a business ecosystem and platform through a 9 step approach

Today, all businesses depend on building the right ecosystems of partnerships to succeed, and that is why whether you are a startup or a multi-billion-dollar company, you need to understand how to build them because your business depends on it.

A business ecosystem is a set of companies with complementary and synergistic relationships that aim to deliver value
A business ecosystem is a set of companies with complementary and synergistic relationships that aim to deliver value
Photo by Omar Flores on Unsplash

Business ecosystem: the definition

A business ecosystem is a set of companies with complementary and synergistic relationships that build strategic partnerships to deliver value for end-users or customers. These strategic partners can complement each other in different ways whether it be by directly supplying products to one another, or to combine products or services to provide a larger value-add, or finding better channels to…


LEADERSHIP IN ENTREPRENEURSHIP

There are six main winning traits that have defined Jeff Bezos and Amazon’s success over the last 25 years

Jeff Bezos is probably the most successful business leader alive, as over the past 25 years he has transformed an online bookstore startup into a diversified company currently valued at $1.6 trillion. Today Amazon is a digital retailing juggernaut, a web services provider, media producer, manufacturer of personal technology devices such as Kindle and Echo, and its founder owns the Washington Post and Blue Origin, a space exploration company. Jeff Bezos currently is deemed the richest person in the world.

Jeff Bezo gives advice on his take of for Amazon’s and his personal success | by Motivation Hub
There are six main winning traits that have defined Jeff Bezos and Amazon’s success over the last 25 years
There are six main winning traits that have defined Jeff Bezos and Amazon’s success over the last 25 years
Paul Souders and Drew Angerer/Getty Images

His winning characteristics

I. Experimentation: an inventive mindset combined with a desire to test new things

Bezos is…


Change management

Kurt Lewin, Kotter, Ackerman and Anderson, and Kubler-Ross’s change management models aim to describe how change should be managed in practice, in a collective and individualistic level. Combining theoretical models with organizational realities, we can level up a comprehensive framework for managing change.

We live in a world of rapid, relentless, continuous, and ever-faster rates of change. Change becomes the norm and change within change is ever-growing. Therefore, the ability to successfully navigate through change is becoming more and more important.

As individuals, each of us reacts to change in completely different ways, whether at the workplace or in personal lives. Hence, it is important to have a good awareness of how those around us, such as colleagues and family members, react to change. Some love an environment of change and others don’t. …


Change management

By being a catalyst and change agent, we can reduce roadblocks, by understanding why people change and when they don’t. There are 5 major barriers to change implementation: Intuitive Reactions, Endowment Effects, Gaps and Divides, Uncertainty, and Lack of Evidence

The challenge of change

Everyone has something they need to change. Whether it be a senior manager or client’s mind, transforming an organization, consumer behavior, industries, or even the world. But change is hard and often nothing happens despite the greatest of efforts at the highest of costs.

In the smartphone industry, new phones are often faster, have more memory, and better services, and therefore, people should very simply switch, but they don’t. This is because even though new things are technically better, people still cling to the old where they follow the same processes and maintain the same courses of action. …


Change management

The overall success of a change initiative depends upon the ability to proactively identify and manage cultural and organizational problems

Senior managers tend to find project deliverables not appropriately incorporated into routine business practices. Change management aims to address such issues and helps managers and employees deal with the stress of changing environments and responsibilities. The acceptance and adoption of change are different for every person and understanding how to have a positive influence on team members and key stakeholders will help decision-makers relate to them on a one-to-one basis and lead organizations to successful change initiatives. …


Internal communication strategy

Ineffective town halls meeting are a massive missed opportunity for corporations and their senior leaders

Employees value the opportunity to connect with senior leaders and that’s why town hall meetings can be very important. Town halls give leaders a forum to share results, reviewing critical issues, celebrate achievements, and discussing what employees can do to help the organization succeed.

A town hall meeting is a goal-oriented, mingling event, not a series of presentations — it’s about joint participation

The intention of town halls is to create an open space for employees to engage in conversations and when the meeting becomes a repetitive one-way presentation, then the employees will start to dread town hall meetings rather…


BLOCKCHAIN STRATEGY

With a look into how Satoshi Nakamoto used computer science, mathematics, cryptography, and behavioral economics to design the Bitcoin Blockchain

The value propositions offered by Blockchain, build the foundations of a system of values that could build the blueprint for the next era of the digital economy and Internet 2.0. The seven areas that Blockchain have proven to create value include:

  • A network built on integrity
  • Distributed power
  • Aligned, value-driven, motives
  • Digital security
  • Privacy
  • Preservation of rights
  • Economic inclusion
The genius of product design — how Blockchain creates systematic value
The genius of product design — how Blockchain creates systematic value
The genius of product design — how Blockchain can create systematic value — image by IBM

When one initially hears about Blockchain, they tend to think of Bitcoin and its implicit benefits of privacy and security. But the underlying technology of Bitcoin (i.e. Blockchain) can protect much more than just money. …

Nima Torabi

Student of today, yesterday, and tomorrow: http://bit.ly/2TNZp6u

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