BUSINESS DEVELOPMENT AND GROWTH

Business development, fuels growth, whether at startups or corporate settings. ‘Biz-Dev’ requires correct hiring, goal and KPI setting, sufficient resource allocation, management involvement, and focused specialization to succeed.

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Definitions


PRODUCT MANAGEMENT

An insight-driven and well-thought-out product strategy plan can drive an industry into the adoption of a hidden need. Watch the following report by CNBC on how Apple forced a change in the smartphone industry by getting rid of the headphone jack.

The Rise And Fall Of The Headphone Jack — by CNBC — the headphone jack has a long legacy in the audio world. So when Apple decided to exclude it from the iPhone 7, consumers were up in arms. In the years since Samsung has been a champion for those who still wanted the headphone jack Samsung even went so far as to run a headphone jack commercial mocking Apple. But with the release of the Galaxy Note 10, it too has forgotten the decades-old technology. Did Samsung prove Apple right by killing the headphone jack?


CUSTOMER-CENTERED OMNICHANNEL STRATEGY

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The ‘Retail Apocalypse’


DIGITAL DISRUPTION

Part 1: What is a disruption? How digital is disrupting? What is the role of the entrepreneur? How quickly is digital disruption happening? How is collaboration shaping in this era?

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Digital: a disruptive innovation


MARKETING FOUNDATIONS

Build the fundamentals including the team, processes, and analytics, identify the opportunities through self-declared, deductive, and inductive approaches, prioritize the efforts as there will be limited bandwidth in dealing with all the projects you may have in mind


MARKETING STRATEGY

Defining, managing, and succeeding with Customer Success teams and building a culture that is committed to maximizing the lifetime value of the customer


MARKETING STRATEGY

A well-designed customer strategy needs to deliver on customer excellence. Customer excellence is built upon converting customers to promoters, maximizing the customer lifetime value, the level of customer loyalty, and retention rates

  1. Often, what gets discussed in boardrooms, is so far away from the front line that it’s hard to tell whether the data is accurate and representative of…


LEADERSHIP AND MANAGEMENT

The CoS leads the CEO’s office. This is a quick summary of the CoS’s roles, responsibilities, and required skill sets, and what it takes to be a successful one…

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Who is a Chief of Staff?

The core responsibilities of the Chief of Staff


MARKETING AND STRATEGY

By understanding lost customers, establishing communication patterns, and setting up reactivation campaigns

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Understanding the customer


MARKETING AND STRATEGY

Customer acquisition is the single most expensive activity a business will ever do. Therefore, it makes sense to ensure customer loyalty through an optimized loyalty loop that enhances the customer experience and satisfaction levels — the emotional levers — and creates incentives through well-designed loyalty based reward programs — the financial levers

Nima Torabi

Student of today, yesterday, and tomorrow: http://bit.ly/2TNZp6u

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