PRODUCT MANAGEMENT
An insight-driven and well-thought-out product strategy plan can drive an industry into the adoption of a hidden need. Watch the following report by CNBC on how Apple forced a change in the smartphone industry by getting rid of the headphone jack.
FINANCIAL TECHNOLOGY
Assessing three segments: 1) Pure digital wallets and the case of PayPal, 2) Digital payment ecosystems and the case of AliPay, and 3) Social payment platforms and the cases of Venmo and WeChat
Fintech, in its broad definition, is the technological innovation that improves how money and capital are transferred, raised, and invested.
While the word ‘Fintech’ might be new, the relationship between technology and finance is not. The financial services sector has always been at the forefront of technological innovation and has…
CUSTOMER-CENTERED OMNICHANNEL STRATEGY
The pandemic has accelerated the trends we had seen during the last decade and leading up to the retail apocalypse of 2017. …
DIGITAL DISRUPTION
Part 1: What is a disruption? How digital is disrupting? What is the role of the entrepreneur? How quickly is digital disruption happening? How is collaboration shaping in this era?
Every few years we hear that the launch of a new digital product is going to change the world and/or disrupt an industry. But disruption is way more than just a new product or the market frenzy over a new feature.
Disruption can indeed be irritating at times, but we’ll…
BUSINESS DEVELOPMENT AND GROWTH
Business development, fuels growth, whether at startups or corporate settings. ‘Biz-Dev’ requires correct hiring, goal and KPI setting, sufficient resource allocation, management involvement, and focused specialization to succeed.
A sales department is responsible for selling specific offerings to customers and marketing determines which specific customer segments to target with specific products and features. But when the opportunity isn’t clear but potential is huge, that’s when business development steps in. Business development aims to identify and flush out new…
MARKETING FOUNDATIONS
Build the fundamentals including the team, processes, and analytics, identify the opportunities through self-declared, deductive, and inductive approaches, prioritize the efforts as there will be limited bandwidth in dealing with all the projects you may have in mind
Personalization is a popular topic in marketing and knowing the techniques for creating a professional personalization program will make a huge difference in marketing results, as sometimes it works and sometimes it just doesn’t. …
MARKETING STRATEGY
Defining, managing, and succeeding with Customer Success teams and building a culture that is committed to maximizing the lifetime value of the customer
A customer can become extremely unhappy when he/she is struggling to get value out of a product they’ve paid for and the organization that sold it doesn’t seem to care. In moments such as this, customer success can make a huge difference.
Nearly every software organization, subscription businesses such as…
MARKETING STRATEGY
A well-designed customer strategy needs to deliver on customer excellence. Customer excellence is built upon converting customers to promoters, maximizing the customer lifetime value, the level of customer loyalty, and retention rates
Many very well-intentioned business leaders deeply believe that they put customers first in mind when creating value, however, research shows that while 80% of the executives believe they deliver an exceptional and differentiated experience to their customers, only 8% of the customers think that they did so.
This a huge…
LEADERSHIP AND MANAGEMENT
The CoS leads the CEO’s office. This is a quick summary of the CoS’s roles, responsibilities, and required skill sets, and what it takes to be a successful one…
While traditionally the Chief of Staff sounded more of a political role such as that in the White House, today, it is becoming common in the corporate world. …
MARKETING AND STRATEGY
By understanding lost customers, establishing communication patterns, and setting up reactivation campaigns
It’s tough to see a customer go when you’ve made the first or even the second sale considering the amount of time, energy, and money you spent to acquire him/her. In accounting terms, aside from capital expenditures, building, and employee costs, the single most expensive thing a business will ever…
Nima Torabi
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