MARKETING AND ANALYTICS

A guide on customer retention

Understand the fundamentals, have a strategy built on revenue growth and customer focus, utilize analytics and automate operations, and be targeted and agile in your execution.

Retention is the culmination of actions and efforts that lead to customer loyalty and the company bears its responsbility

A guide on customer retention efforts
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Building a successful customer retention program

The customer lifetime value

Building meaningful communication

Be a consistent communicator

Customer loss/attrition prevention

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Retention and revenue growth

Have a strategy

Segment customers and find focus

Customer segmentation framework based on Current Value and room for growth (i.e. Potential Value)
Customer segmentation framework based on Current Value and room for growth (i.e. Potential Value)

Leverage customer data to make informed decisions

RFM analysis for customer segmentation and loyalty marketing by Algonomy

Look for behavior change patterns

Resurrect lost customers

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Fundamentals to success

Automation

The appropriate reason and time

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Execute: retention in action

Dedicate resources

Make phone calls to 3-high-value customers

Send 3 handwritten notes

Target new clients

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