Change management

Overcoming barriers to change as agents of change

By being a catalyst and change agent, we can reduce roadblocks, by understanding why people change and when they don’t. There are 5 major barriers to change implementation: Intuitive Reactions, Endowment Effects, Gaps and Divides, Uncertainty, and Lack of Evidence

The challenge of change

Status quo bias and its role in investment and portfolio management — by Barclays Wealth
How psychology affects your decision-making | Priming & Loss Aversion — by ABC Science

Pushing people vs. removing barriers

The 5 major barriers to change

Intuitive reactions, Endowment Effects, Gaps and Divides, Uncertainty, and Lack of Evidence are five key barriers to change
Intuitive reactions, Endowment Effects, Gaps and Divides, Uncertainty, and Lack of Evidence are five key barriers to change

Barrier 1: overcoming intuitive reactions

The need for autonomy and control

Give choice

Ask questions

Finding a flaw

2012 Cannes Bronze Title — Smoking Kids — Thai Health Promotion Foundation

Barrier 2: overcoming the endowment effect

Showcase the cost of doing nothing

Good is the enemy of great. We don’t have great schools principally because we have good schools. We don’t have great government, principally because we have good government. Few people attain great lives in large part because it’s so easy to settle for a good life — Jim Collins

Burn bridges

Framing new things as old ones

Barrier 3: overcoming gaps and divides

The Confirmation Bias

The movable middle — the ‘early adopters’

Start small

Add stepping stones along the way — just like a river crossing — and people will be much more willing to take the journey. Now, they can hop from one side to the other without worrying about getting wet.

Starting with common grounds

Heineken — Worlds Apart — Open Your World

Barrier 4: overcoming uncertainty

Barney Stinson — 10 slaps now or 1 slap later at any point in time — the pains of uncertainty

Utilizing freemium

Lowering upfront costs

Taking trials to the people

Building reversibility into the experience

Barrier 5: overcoming lack of evidence

Who

When

How

Conclusion

Student of today, yesterday, and tomorrow: http://bit.ly/2TNZp6u

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