CUSTOMER-CENTERED OMNICHANNEL STRATEGY

Retail strategy in the post ‘apocalypse’ and COVID era

The pandemic has accelerated the trends we had seen during the last decade and leading up to the retail apocalypse of 2017. To lead in the new market environment, retailers need to use a combination of enhanced brand positioning, low price, frictionless value delivery, and improved customer experience strategies to find winning positions and deliver on customer demand.

Technology will play a major role in retailers’ post-pandemic transition through…