MARKETING AND STRATEGY

Winning bank lost customers

By understanding lost customers, establishing communication patterns, and setting up reactivation campaigns

Understanding the customer

Solving attrition problems that can be controlled

Establish communication patterns

Consistency is key

Place a notification system in place

Photo by James Kovin on Unsplash

Setting up a reactivation campaign

The messaging

Channel and frequency of contact

Tracking efforts

Student of today, yesterday, and tomorrow: http://bit.ly/2TNZp6u

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